2min chapter

ReThinking cover image

The problem with setting goals, with NFL linebacker Emmanuel Acho

ReThinking

CHAPTER

You Don't Like Goals, I Hate Goals

"I don't believe in goal setting because a goal by definition is an end towards which energy is aimed. But why in the world would I start something with the end in mind?" "My objective in this life is to break outside of the box," he says. 'It's like reaching a goal is a penalty you receive for setting one'

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