Branding With Boris - Ep. 01
WTF Gym Talk
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Aveta
Lakin: "The language we used was fuckin. Try to get into an exercise routine now, keep face in pumpkin pie and drinking beers lie" The brand is a living, breathing thing, especially in tras culture," Lakin says. People did phenomal work 30 years ago but there's a lot more involved with the owners of brands today.
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