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3min chapter
We Have a New CPG Guy! + 2022 Retrospective
The CPG Guys
Is More First Party Data Better Than Less?
One party data is useful provided you know what to do with it. Clean room technology will become a much more important part of the ecosystem in 2023 and beyond. Big companies, especially big CPG companies tend to be uncomfortable with an ecosystem in which I need to connect the things or share or link or combine assets. And that's where 1P data plays a role.
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