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We Have a New CPG Guy! + 2022 Retrospective

The CPG Guys

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Is More First Party Data Better Than Less?

One party data is useful provided you know what to do with it. Clean room technology will become a much more important part of the ecosystem in 2023 and beyond. Big companies, especially big CPG companies tend to be uncomfortable with an ecosystem in which I need to connect the things or share or link or combine assets. And that's where 1P data plays a role.

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