What Are the Core Fundamentals of Prospecting in a B2B Environment?

Inbound and outbound have always got their place, Trevor says. Inbound is the fact that you can reach out to people before they're even thinking about your thing or your service. Outbound makes them almost think about your solution before you can position it through ads. The biggest and most crucial piece is finding out what that buyer persona is for a B2B marketer.

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