8min chapter

The Cognitive Crucible cover image

#185 Becky Fair and Hannah Lincoln on Disrupt and Overwhelm Strategies

The Cognitive Crucible

CHAPTER

Navigating Internet Restrictions and Evolving Branding Strategies in China

Exploring how information circulates despite internet shutdown threats, the chapter compares viral trends like teenage girl death metal bands to Western celebrities. It also delves into the shift towards niche branding and managing diverse micro groups in the changing landscape of consumer behavior and cultural expressions.

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