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Is Your Brain Keeping You BROKE?

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Overcoming the Sunk Cost Fallacy

This chapter explores the sunk cost fallacy through personal anecdotes, highlighting how emotional and financial investments can lead to poor decision-making. It discusses the implications of this fallacy in investing, urging listeners to recognize when to let go of loss-making assets for better financial choices. The conversation also introduces the Pareto principle, emphasizing that small, informed actions can lead to significant outcomes in financial well-being.

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