You have a coach, you have an adviser, you have a mentor. You have somebody that you are paying to be your a personal consultant. And i think that's really, i think, the future world of health care which is a beautiful world. It's an empowered world, and it's an educated world. How does how do the wall greens and amazons of the world look at you? I mean, i would think that s v s and wall greens and all those pharmacies have to look at you and go, o wow. Nobody's coming into wall greens or se v s to get there e d drugs or hairla srugs any more when they can do this...