Applying Amazon’s innovation playbook across diverse businesses with Godwin Pavamani
Think Like Amazon
00:00
Vive - How to Innovate on Behalf of a New Customer Set
Godwin: I'm generally drawn to problems that sit at the intersection of outdated customer experience meets change in user behavior. He says he did almost three months of customer discovery, 50 plus interviews before starting Vive. "I would say for Vive, I started the working backwards framework was really helpful," Godwin said.
Transcript
Play full episode
