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Digital News Report 2025. Episode 2: AI and personalised news

Reuters Institute for the Study of Journalism

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AI in News: Enhancing Personalization and Presentation

This chapter examines how AI is being integrated into news organizations to improve news presentation and personalization. It highlights various examples of AI applications in the news industry and explores audience preferences for different AI-driven formats. Additionally, the chapter addresses the gap between news organizations' enthusiasm for AI and public skepticism, emphasizing the importance of clear communication to navigate these challenges.

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