Choiceology with Katy Milkman cover image

Everybody’s Doing It: With Guests Tyler Hamilton & Todd Rogers

Choiceology with Katy Milkman

00:00

The Power of Social Norms to Change Behavior

Sally Kohn: Can you talk a little bit about the power of social norms to change behavior in consequential, interesting ways? Kohn: One of the domains where social norms has been used to change behavior at very wide scale is energy use. You can either increase the price of energy by 25% or compare people's energy use to their neighbors to get roughly the same effect size," she says.

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