“Flip the f*cking idea of normal on its head” - Tom Gozney
sometimes a podcast slaps-ya-round-the-chops
OH! BOY! this conversation was one of those.
Tom Gozney reveals his Strategy to Stratosphere
buckle up. strap up. enjoy.
ON THE MENU:
- Founder Mode: “Get out of bed, check your vision, check your plan, f*cking get after it”
- Nassim Taleb Self Belief <> Self Doubt Barbell: utilise both = Anti-Fragile
- Ancient Greeks Pathemata Mathemata: “guide your leanings through pain” - everyday expect 1 win and 5 loses
- Rehab & Addiction Brand Building Lessons: humans crave identity + connection + status
- Strategy to Stratosphere: three circles of vision = bigger vision = bigger vision outside of the bigger vission.
- Gozney Brand Building Contraction 1: Ancient History/Utopian Design
- Gozney Brand Building Contraction 2: Male/Female Target Markets
- Gozney Brand Building Contraction 3: Technology/Nature
- Gozney Brand Building Contraction 4: Open Minded/ Close Minded
- Gozney Design Principle: “An Architectural statement for a garden that doesn’t take away from anything”
- Why Fire is a Creative Force: “When you build a fire you can be on your own but feel like you’ve got company”
- Question LITERALLY everything: “Flip the f*cking idea of normal on its head”
- ALWAYS build a brand ecosystem: everything must connect and flow
- Why Gozney is NOT a piece of Hardware: “we use the nuances of design to connect emotionally”
- Business vs. Brand decisions: be radically open minded & close minded
- Never look at your competitors, they give you NOTHING…instead look in totally random places for inspo
- How Gozney crossed the adoption curvechasm: Some come now, more later
- Why Gozney lives by the brand value: “Respectfully Irreverent”
- Where Is Your Shopper? Obsess with understanding your consumers psychology + where they are?
- The Subtle Art of Hustle: Hustle is the ability to think 4 rungs ahead + move there faster with less resource
- Embrace Adversity: “Adversity gives you elevation, you become more professional”
- The Influence of Influencers Marketing Strategy: target tiny-super-connected influencers
- “If your vision isn’t arrogant it’s not big enough” + “there’s something remarkable coming over the hill”
- GO MODE = Instinct is a series of data points + No one out there has all the answers
- “When you accept Business a serious of inbound missiles coming for your head, you start to enjoy it more.
- Growth = Problems. Solving problems = Cathartic. Enjoy your problems
- You want people to look at your product and think what the f*ck?
- Just put out fires: Bias for action, bias for problem solving
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