18min chapter

Excepcionais - Marcelo Toledo cover image

A Arte de Engajar Multidões - Davi Ribas

Excepcionais - Marcelo Toledo

CHAPTER

A Revolução do Marketing Educacional

Neste capítulo, discute-se a transformação no relacionamento entre influenciadores e seu público em contraste com a cultura corporativa. Destacam-se a importância de um estilo de comunicação educativo e as cinco características fundamentais para o sucesso profissional. Além disso, aborda-se a evolução do marketing ideológico e a necessidade das empresas se adaptarem à nova economia digital para prosperar.

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