How Do You Get Users Into Your Research?

I want to come back to some of the research practice. How did you get users involved and how do you have users at your disposal especially for the rolling research sessions? I will start by saying I'm not a researcher. So there are research skills that I don't have that more capable people are more sourcing people and keeping those relationships going. It applies the same principle of working on something to that 60% threshold and operating in the mindset that the company is kind of always in that 60% as well.