10min chapter

Bloomberg Law cover image

Handbag Antitrust Trial & Justice Alito's Stock Portfolio

Bloomberg Law

CHAPTER

Google's Ad Tech Antitrust Battle

This chapter focuses on the Justice Department's allegations against Google for monopolizing the ad tech tool market, exploring their dominance over crucial advertising sectors. The contrasting arguments from both the government and Google's defense are highlighted, discussing the implications of Google's market control on competition and innovation. Key witnesses, including representatives from rival firms, are brought into the trial, revealing the broader impact of Google's practices on the advertising landscape.

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