Marketing Well‑Being: From Flourishing to Languishing

Mental health isn’t just about avoiding illness—it’s about learning how to thrive. In this episode, mental health researcher Dr. Matthew Iasiello explains the “dual-continuum” model: a framework that sees mental illness and well-being as distinct but connected. With insights from his podcast Researching Happy and his work at SAHMRI and Be Well Co, Matt joins Zoe to unpack the idea of languishing, why we need better ways to measure well-being, and how culture shapes our mental health.

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