"i'm obsessed with the idea of cascades and how social movements kick off," says Rea. "It's all about the network more than it is tryind to find a tipping pointer, more hat's trying to find a very particular connected maven of some kind", he adds. 'I feel like you have a great pit and powerful gift,' she tells him. "'This book' is a way for it to go through', i will do my part and promote it, but i i really appreciate th tha,. you committed it to something that peoplecan spend time with and then pick apart'"