40. Why your passion can backfire (and how to fix it)
I Am Your Korean Mom
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How to Choose the Right Copywriter for Your Business
If you're hiring an accountant or a personal trainer, you're going to want to go. Same with a surgeon. How they talk to you about their work will demonstrate by how much they speak to the outcome that you want. And all of this will be reflected in your copy. Ironically, I mean, ironic to me because I always thought, you know, really emotional copy was the best kind of copy, but really oftentimes the better kind of coffee.
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