4min chapter

Sub Club by RevenueCat cover image

Maximizing Organic Growth with App Store Optimization — Ariel Michaeli, Appfigures

Sub Club by RevenueCat

CHAPTER

How to Brand Your App

The app name works in conjunction with the subtitle and then the keyword list. Apple concatenates all of those chinks and gives value based on the position of the keywords. Take your most important keywords and put them in the beginning because that's where all the value is. If you're using characters in an I'll F and AmeriC, it takes up two characters as far as the algorithm can see.

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