Founder Thesis cover image

India's Original EdTech: The Untold NIIT Story | Rajendra S. Pawar (NIIT)

Founder Thesis

00:00

The Importance of Focusing on B2B

When we started the India business it was a consumer activity and gradually we got pulled into working for companies. We discovered that getting to consumers is a very expensive proposition in markets where the cost of marketing are huge. So therefore this though both have been growing and we are just responding to market needs as they come rather than decide see today you want to have a market interview over specify, get a little narrow place and keep spending money to crack it within quotes in our case I think that an evolutionary model but we were fortunate there's always a beginners advantage.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app