Shoestring Budget? Google Ads Nuggets to the Rescue
Perpetual Traffic
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How to Optimize Your Google Analytics Campaigns
Ralph: Performance max and spot shopping both ends are very incestuous. They cross pollinate way more often than advertisers realize the product that somebody clicks on isn't the product that they buy. Ralph: You want all your products in one campaign so Google can go learn who buys what. He says if you're not running a brand campaign, you're missing out on some of those conversions.
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