We definitely see a benefit in terms of the level of acquisitionin engagement on streaming, versus a movie shows up forty five days later. You have to weigh that against the fact that you are, in some cases, sacrificing box office revenue in order to do that. Which is one of the reasons that we've been very selective about the movies that we release day and day. We think about a movie like top gun, for example. It's a movie that was meant to be seen on a big screen with phenomenal sound. Pa patrol had a huge presence in almart, as an example, at a huge presence on line.

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