How I Built This with Guy Raz cover image

Tarte Cosmetics: Maureen Kelly

How I Built This with Guy Raz

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Desperate Measures: Pursuing Glamour in Retail

This chapter recounts the speaker's challenging journey to launch their cosmetic brand, Tarte, in prestigious New York City department stores. It details their relentless pursuit of acceptance from buyers amid the pressures of debt and desperation, culminating in a bold message to Bendel's.

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