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🧘 “Unicorn Pants” — Lulu’s leggings turn 10. Chime is the McD’s of Money. Cava’s hummus surge.

The Best One Yet

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The Rise of Lululemon's Align Leggings

This chapter celebrates the 10th anniversary of Lululemon's Align Leggings, examining their transformative role in the athleisure market and casual fashion. It also introduces Chime, a banking app on the verge of an IPO, and discusses its innovative marketing strategies in comparison to established brands.

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