#318: The One Narrative Framework You Need for Effective Business Storytelling
Business of Story
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Is the a B T the Magic Bullet?
The a b t gives you an analytical means of working on communication. It breaks it down into single units that you can have a discussion ound, and then reassemble them and understand. This is how narrative works, these three basic forces. So let me now share with you christopher lockheads, tweet and nhen we're going to jump into this word because we're all told to never use it in sales and marketing and leadership. But again, that is bad advice.
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