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Ep. 241: The Virality Trap
Deep Questions with Cal Newport
Facebook's Like Button Reinforced Engagement Time
Will Marshall: Facebook added the like button for a pragmatic reason. He says it was an attempt to make comments on posts more informative and less clogged with exclamatory words. But he says engagement time went up when people could see how many liked their post. Marshall: We are wired to love that type of reinforcement in social media.
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