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506. The Bright Side of Bias: Understanding Optimism in Decision Making

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Harnessing Optimism Bias for Success

This chapter explores optimism bias in goal setting and personal achievement, featuring examples from notable inventors who overcame failures. It also examines how attractive individuals benefit from positive reinforcement, enhancing their confidence and success, while suggesting that optimism can play a key role in creating luck.

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