It's shocking how effective it is. People want to be understood, and we have so much experience of going through life where people don't understand us. So when someone proves to us that they actually understand our thoughts and even more our emotion, it's such a welcome relief. And frankly, it works everywhere. It works with customers. It working with investors. It worksWith recruits. It works With teammates. It workswith spouses. It worked with children. I'm listening to you. Did I get this right? Why is that so effective? I mean, it's shocking. One of the tactics that you really use in the methodology and some of the empathy that you're able to

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