Integrating AI in Media Buying for Improved Accessibility

“It’s truly magic. That’s the word I use internally to describe what we’re doing here.”

What if you could turn $800K into $26 million in just 18 months—using nothing but Facebook ads? That’s exactly what Depesh Mandalia did. In this episode, he breaks down how he went from figuring out Facebook ads the hard way to running an agency that’s managed over $100 million in client revenue. Depesh doesn’t hold back on the real wins, the messy failures, and the lessons learned from scaling campaigns that most of us can only dream about.

We dig into why creative is king, how to survive the iOS 14 apocalypse, and why scaling ads gets easier once you’ve cracked the code. Plus, there’s a surprising ad campaign involving a 1-star review that somehow… worked.

Links

• SM Commerce – Depesh Mandalia’s digital marketing agency.
• Depesh Mandalia on LinkedIn – Connect with Depesh on LinkedIn.
• Brand-Driven Performance Marketing Method – Learn more about Depesh’s marketing approach.
• Lost My Name – The personalized children’s book company Depesh helped scale.
• Depesh’s Facebook Ads Scaling Guide – Get the inside scoop on scaling with Facebook ads.

Sponsors

• Zipify
• Cleverific
• Omnisend

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