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The Daily: Why OOH Advertising is Making a Comeback, the Potential of OOH CTV Ads, and More | Sep 3, 2024
Behind the Numbers: an EMARKETER Podcast
The Shift in Out-of-Home Advertising Dynamics
This chapter explores the transformation of out-of-home advertising towards digital formats and the crucial role of data in shaping advertising strategies. It also highlights the uneven recovery of various ad formats post-pandemic and the rise of programmatic advertising and retail media networks.
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