Sustainable Travel? With TripAdvisor's Justin Reid. And Can Kamala Save the IRA?
Wicked Problems - Climate Tech Conversations
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Sustainable Travel Trends and Consumer Behavior
This chapter delves into the increasing consumer demand for sustainability in travel choices and how brands are adapting to this trend. The conversation explores companies' efforts to incorporate sustainability into their advertising strategies, the changing regulatory landscape on emissions reporting, and consumer willingness to pay more for eco-friendly travel options. It also discusses the concept of the green premium, uncertainties surrounding consumer behavior, and future trends in sustainable travel over the next five years.
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