I mean, the sounds like you're doing a great job at communicating and being transparent in a really deliberate way. The constant interactions and embedding and road shows as you called them and then support from leadership like the OKRs and everything. So, what are the ways in which you think this change is going to be hard? I would say it's a couple of things, at least two that come to mind. We've started with things that I think ever much of the change that we're going to introduce early will be things that are people are climbing for and they want.

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