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19min chapter
Building a 4 billion dollar data platform: Inside dbt Labs’ unconventional path | Tristan Handy (Co-founder and CEO, ex-RJMetrics, Squarespace)
In Depth
From Consulting to Community: The Birth of DBT
This chapter chronicles the early journey of building a consulting business focused on data services for e-commerce and SaaS companies. It highlights the strategies used for client acquisition, particularly through content marketing, and the evolution of an internal tool that transformed into the widely used platform, DBT. The discussion emphasizes the importance of community engagement and feedback in shaping the product, ultimately leading to its success in the market.
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