This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

How to Be a Successful Content Creator

Most of what we're doing is content creators is marketing. So before you create any specific piece of content, you should have a marketing plan for how you're going to distribute that. Find, talk, work with, go right for, go get be a guest on podcasts and promote yourself. Get your content out on somebody else's platform so that people start to have more at bats to find you and get discovered.

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