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The Playbook for Success: How Web3 Can Transform Consumer Branding | #203

The Milk Road Show

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How to Launch in Web3

Launching in Web3 is just like a more complex process that takes a long time and it's made up of a few components. Jay Ravelzom: Where and what channels should any brand use to announce their Web3 endeavors and start to build a community? He says there is a lot of risk if you're an existing brand of doing that through your existing channels. Kurezom: Most people don't like crypto and NFTs because they don't understand it. They will like it and they will understand it in the future.

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