The Common Pitfalls of Selling From the Get

The word best practice just makes me shiver, because it just doesn't work. You've got to look at who they're targeting and who they're speaking to. Do those people exist on LinkedIn? I found working with financial services, there are certain specialist financial services people that you can't reach through paid search. There's not enough volume and there's not enough demand for that keyword. So you can't treat all businesses the same. Is there a shortcut to working through that for your business? Or do you just have to be experienced in the business? Like what are the alarm bells? But I'm just thinking of your approaching agencies and stuff. What are some of the common pitfalls