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Subscription Services

Sustainable Minimalists

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Subscription Services - The Sunk Cost Fallacy

The concept of sunk cost is the term that we use to describe money that has already been spent and cannot be recovered. So there's a psychological effect at play when we discuss subscription services and sunk cost. You pay for a subscription to a certain brand, you're going to likely feel obligated to continue to spend money there. According to the sunk cost fallacy, you are going to be booking more and more with trip adviser because you invested in them with a subscription. The service may or may not have the best fare on the market.

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