Ep 302: The Road to 9 Figures with Cody Plofker from Jones Road Beauty (Plus Cody’s YouTube and Meta Ads Funnel Breakdown)
DTC Podcast
YouTube's Organic Strategy Overlaps Paid Content Creation
Leading indicators are kind of like multiplier, we'll call it. So that's kind of like rough idea of how we do it. And then again, we'll just continue to bump spend, pull it back or bump spend and see what happens. Clearly, there's- I'm not going to call it incrementality because that's not how you properly measure it,. But clearly there's some effect there.
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