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039: Good Designers are Good at Business with Joe Leech

User Defenders – UX Design & Personal Growth

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The Importance of Planning for Failure

The UX process does not guarantee success. You've got to prepare for the fact what happens if we launch something and it goes wrong. The biggest mistake a lot of, I suppose more junior people make when they're doing UX is just not to expect failure. And again, failure is not a bad thing. It is actually learning.

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