SEO and Content Repurposing

I think when it comes to niche selection, we're going to attribute all more weight to these kind of criteria. If search traffic decreases, even 20% something like this, it changes the balance a little bit. We want to focus more on building brands than building sites. Content repurposing is something that people are going to have to be looking at. It's just a reform, and actually AI helps a lot with repurposing content as well.