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How Is Peloton So Good at Getting Us To Exercise?
The Irrational Mind | With Kristen Berman
Using Insights From Observing a Small Segment of Your User Base
If you're just looking at a small number of people who are doing one thing with your product, you may be projecting that everybody would want to do that exact same thing. What pelaton has figured out is how to use insights from observing a smaller segment of their users and extrapolate that to what all users may be interested in. I think it's most interesting for things like social features. One of the poor pelitons, like social experience that has this idea of a leader board. You can essentially like race people and see what their output isan. Kind of a cornerstone and connected fitness. Now that peliton was the first to really do it, bring it home.
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