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Lenskart’s Peyush Bansal On Shark Tank, Indian Businesses & Leadership Skills | Figuring Out 51

Raj Shamani's Figuring Out

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Are You Really Innovating?

lenscart was always in this rush to give people more choice, more variety. We do feel that we are great quality, but consumers don't necessarily think of us like that because of the price. So we have started doing some advertisements around telling people why we are affordable. O ritse recently, ready to see ahd, which i don't know if you saw, told people how we sell what we sell, at the price we sell. And that actually was a super hit for us. When you truly give the vy to people and you live up to that expectation, then it works seamlessly.

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