Chapter 3 Creating an Opportunity Hypothesis - The Product Book
The Product Podcast
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Qualitative Opportunities Are More Important Than Quantitative Opportunities
You can pull from a wide range of qualitative resources to find opportunities. These will take more work to validate than quantitatively found opportunities, as they don't come directly from data. The main way you'll validate a bug related opportunity hypothesis is by looking for data about how big of an issue the bug is and what impact does it have on the success metric.
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