22min chapter

Founders cover image

#216 Paul Van Doren (Founder of Vans)

Founders

CHAPTER

The Evolution of Vans and Staying True to Your Niche

This chapter traces the history of Vans and its emergence in the skateboarding and surfing communities. It emphasizes the importance of understanding and meeting the specific needs of customers to carve out a niche market successfully. The narrative also touches on the consequences of straying from one's core focus in business and the value of resilience in facing challenges.

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