Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
00:00
Targeting and Messaging Strategies Around Age Cues
Adam explains combining age targeting with scripts that prompt abstract reflection to mimic nine-ender mindsets for financial decisions.
Transcript
Play full episode
