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Book Review: Never Split the Difference | 075

The Barakah Effect

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The Importance of Controlling Anger

In normal times in terms of negotiation, that's playful and warms is the go-to principle. But in a tense negotiation, it's a different perspective. Never the assertive perspective. Assertive almost never works. The reason behind this is because most of the time, anger is not productive. That's why he says in the book, anger actually makes you more emotional - so don't get angry. Use the late night FM DJ voice.

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