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Ep19 (Special): PR for Startups; w/ Lazer Cohen, Founder & CEO Concrete Media — Product Market Fit
Product Market Fit
The Importance of Press Releases for Startups
Startups will often release press releases around awards, product launches and key hires. A PR professional's job is to create this narrative that is of interest to journalists. Press releases can be used in one of three ways: lower level media outlets or syndication.
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