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Unpacking the business case for happiness

All Things Sustainable

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The Importance of Causal Evidence in Global Impact Performance

There's a sort of chicken and the egg problem. Is it, are you performing better because you feel better, or are you feeling better because you've performed better? In this study with BT, we've been able to disentangle the errors going in the other direction. So that is moving from correlational to causal. And then they're from lab to field. The field evidence is stronger because we're working with actual people in the field,. Whereas there has been causal evidence before, we're just in the labs.

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