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Growing a super-app in India organically and offline: GenWise

Growth Masterminds: mobile growth podcast

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Addressing Challenges Faced by Older Generations on Mobile Apps

This chapter explores the difficulties older generations face in using mobile apps, and how the app discussed in the podcast provides services like personal assistance and companionship to cater to their specific needs. It also discusses the marketing approach to reach this segment, including using digital channels and organizing physical events to educate them about online scams and frauds.

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