B2B Marketing with Dave Gerhardt cover image

#61: ABM with Hillary Carpio (Head of ABM at Snowflake)

B2B Marketing with Dave Gerhardt

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Chat GPT

The bandwidth of humans is one of the biggest limitations of ABM because there's some element that you just can't replicate. I will put a layer of caution on this that anything I say about something like chat GPT, it's a starting point. You still have to have a savvy, knowledgeable marketer who's going to look at it and tweak it and alter it and adjust it. But I think it can help you get started. And I've also been using it personally as like a brainstorm buddy.

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