3min chapter

B2B Marketing with Dave Gerhardt cover image

#61: ABM with Hillary Carpio (Head of ABM at Snowflake)

B2B Marketing with Dave Gerhardt

CHAPTER

Chat GPT

The bandwidth of humans is one of the biggest limitations of ABM because there's some element that you just can't replicate. I will put a layer of caution on this that anything I say about something like chat GPT, it's a starting point. You still have to have a savvy, knowledgeable marketer who's going to look at it and tweak it and alter it and adjust it. But I think it can help you get started. And I've also been using it personally as like a brainstorm buddy.

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