The Importance of Conscious Awareness

If you have less friction, more people are going to go through the conversion process. But now we're getting really unethical, right? Because if you're taking away all the friction, what you're actually doing is you're making sure that your conscious awareness is asleep. It's not involved in the decision and not involved in controlling the behavior. Yeah. And yeah, that often very much increases conversions. Right but what you just said was that you increased friction Also increased conversions. So the question is like, oh, it's not like this is working or this is not working. It depends on do I need system one? Yeah. My subconscious automated system orDo I need system two to